Not seeing results during your launch period?
It could be one of these three things that might be sabotaging your funnel 👇
🚫 You’re not segmenting your leads. – Start getting intentional on where you are tagging your leads.
Let’s say someone clicked a link inside your promotional funnel; you want to make sure you are tagging them as “interested” in that promo. While this tactic can be used in 100+ ways, the overall purpose is to organize your list as you go.
You want to make sure that you [1] have a platform that is capable of this, and [2] you’re strategically placing your leads where you want them to go. Whether that’s categorizing them in different groups or tagging them appropriately, the point is to intentionally segment so you can target your cold, warm, and hot leads!
🚫 You’re not targeting your hot leads. – A great tactic to use to target your hot leads specifically is to split your funnel through using tags. (This is where the above step comes in handy.)
Let’s say you’ve tagged someone as interested in your promo. A great way to directly speak to that crowd is to target those people individually.
Start by splitting the funnel/automation/sequence (yes the terminology is different based on the platform – annoying, I know) by if the contact has that tag and send those leads a personalized, one-off email more targeted to them!
🚫 The journey isn’t connected and potential clients are falling through the cracks. – While you don’t have to have a giant funnel to be successful, your funnel journey needs to be sending people to the right pages, into the right segments, and through the right steps in order to close on a new client.
I know this might sound like gibberish now, but once you understand the pieces that go into the journey, it’ll become easier and you’ll have things how you want them in no time.
If you’re unsure if you have the software to set this up or don’t know next steps to even get started, send me a DM on Instagram (or comment below) and I can help guide you through the weeds!
Brooke Scott, MBA
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